Repurposing is a strategy problem
A good Short is not a random 20 seconds from the middle of an episode. It needs a hook, a payoff, and a reason to continue on the long-form video or the next Short. Otherwise you are buying views that do not compound.
What we cut
Podcasts, expert talks, founder commentary, and product stories all yield short-form if the thought is complete. We format for vertical, caption for phones, and pace for the first second.
Shorts inside a growth system
On the Growth plan, 8 Shorts sit alongside 4–8 YouTube videos, a strategy call, and analytics — so short-form is connected to the channel’s wider plan.